Using Facebook Connect Extension with the Targeted Content Widget

Use the Facebook Login feature to gain access to a visitor's profile information that may then be used in Targeted Content widget rules. For more information about Facebook Login, see Facebook Login.

You can add conditions to a Targeted Content widget once the visitor has logged into the site using their Facebook profile. Conditions can be based on any of the following characteristics.

• Age
• Gender
• Marital Status
• Likes
• Employment

See Also: Creating a Targeted Content Widget

Here is some examples of how to use Facebook profile information with the Targeted Content Widget.

Your Situation	Strategy	If condition = true, Targeted Content widget displays
Facebook: gender	You create a hyperlink with product sales for men's shoes. For example http://www.mystore.com/product.aspx?cid=male. In the Targeted Content widget, you set the condition URL Parameter CID contains male.	A ContentBlock widget that promotes men's shoes.
Facebook: likes	You create content for visitors interested in Sony televisions. For example: http://www.mystore.com/tv.aspx?cid=sony. In the Targeted Content widget, you set the condition URL Parameter CID contains sony.	Displays a ContentBlock widget containing Sony TV promotions.

For example code to do this, see the Knowledge Base article entitled "INFO:Targeted Content Widget: Facebook Connect Extension" located at http://dev.ektron.com/kb_article.aspx?id=32156.